Case Studies
Discovery
Campaign Brief
Women Move Anniversary Event
In collaboration with Discovery Bank, FLS Creative Agency undertook the comprehensive coverage of the Women Move Anniversary Event. This milestone event celebrated the one-year anniversary of Discovery’s Women Move movement, focusing on empowering women in the organization to ascend to leadership positions. FLS was tasked with delivering a highlight video encapsulating the essence of the event, including panel discussions, a keynote speaker, and various activations.
Client Background
Women Empowerment
Discovery engaged FLS Creative Agency to cover the Women Move Anniversary Event, a significant occasion marking the one-year milestone of the Women Move movement. The initiative aimed to empower women within the organization to take on leadership roles, fostering inclusivity and diversity.
How we did it?
Our Method
Research
In the pre-event planning phase, FLS conducted extensive research on Discovery’s Women Move movement. This included understanding the movement’s objectives, key milestones, and the broader context within the organization.
Approach
The approach involved careful coordination with event organisers and speakers to ensure a clear understanding of the event’s schedule and key moments. FLS aimed to capture the dynamic aspects of the Women Move Anniversary Event, including panel discussions, the keynote speaker’s address, and various activations.
Implementation
During the event coverage, FLS executed the planned approach, focusing on capturing engaging shots of panel discussions, emphasising powerful moments from the keynote speaker, and documenting various activations that celebrated the Women Move movement.
Challenges
Live Event
Capturing the energy of live events and ensuring a genuine representation.
Coordination
Coordinating with multiple speakers and participants to capture diverse perspectives.
Highlights
Discussions
Dynamic panel discussions showcasing diversity of perspectives.
Keynote
Keynote speaker’s address, capturing impactful moments.
Documentation
Documentation of various activations, such as interactive booths and networking sessions.
Siyanda Bakgatla Mine
Campaign Brief
Integrated Report: A Visual Journey
In collaboration with Siyanda Bakgatla Platinum Mine, FLS Creative Agency undertook the unique and challenging task of shooting an Integrated Report that visually conveyed the company’s commitment to sustainable practices. The project required a delicate balance of technical knowledge and creativity, aiming to align with the company’s core principles of transparency, accountability, inclusivity, and materiality.
Client Background
Siyanda Bakgatla Platinum Mine enlisted FLS Creative Agency to produce an Integrated Report that would authentically reflect the company’s commitment to sustainability. The goal was to go beyond the traditional approach, utilizing powerful imagery to convey the key principles that guide the company’s operations.
How we did it?
Our Method
- Develop a visually engaging Integrated Report for Siyanda Bakgatla Platinum Mine. Align with the four key principles: transparency, accountability, inclusivity, and materiality. Use photography to tell a compelling and authentic visual story.
- FLS delved into extensive research on Siyanda Bakgatla Platinum Mine, gaining a deep understanding of their sustainable practices, goals, and operational focus. This knowledge formed the foundation for aligning visual storytelling with the company's objectives.
Challenges
The project encountered challenges related to access restrictions and safety concerns during the shooting process. These challenges required careful planning and coordination to ensure the safety of the team while capturing the necessary footage.
Conceptualization
The agency collaborated closely with Siyanda Bakgatla Platinum Mine representatives to understand their vision for the Integrated Report. Direction from the client helped shape the creative process, emphasizing key scenes and moments that were essential to showcase.
Design and Development
During the shoot, the team focused on technical aspects such as lighting, composition, and lens selection. Natural light was used for authenticity, while off-camera flash added impact. Different lenses were employed to capture vastness, detailing, and close-ups in various mine settings.
Results
Key Metrics: Successful alignment with Siyanda Bakgatla Platinum Mine’s goals and key principles. and the approval of the Integrated Report, showcasing the mine’s operations and commitment to sustainability.
Lessons Learned:
- Thorough research and collaboration are essential to align visual storytelling with company objectives.
- Clear direction from the client shapes the creative process and ensures essential aspects are showcased authentically.
Conclusion: The Siyanda Bakgatla Platinum Mine Integrated Report stands as a visual journey that authentically captures the company’s commitment to sustainability. FLS’s meticulous approach, technical expertise, and collaborative efforts resulted in a report that not only aligns with the four key principles but also tells a compelling and authentic visual story of the mine’s operations.
Inkamana Documentary
Campaign Brief
Integrated Report: A Visual Journey
FLS embarked on a transformative project in collaboration with Inkamana Abbey to commemorate its 100-year anniversary. The client envisioned more than a mere documentary; they sought a communication initiative that would showcase the Abbey’s rich history. Understanding this, FLS proposed a solution that extended beyond traditional video production. Our goal was not just to create an entertaining piece but to craft a communication tool that would deeply engage the audience and align seamlessly with the values of the Abbey.
Highlights
The project was a significant learning experience, one that I will carry with me to the next big projects. It challenged me to dig deeper as a scriptwriter and really showed and challenged my potential. And the fact that the storyline and narrative was so well-received is incredible. Exploring the Catholic religion, its values, and practices added depth to the narrative.
Challenges
The production size and complexity, with multiple shooting days, presented logistical challenges. Client feedback on the narrative flow caused delays in post-production.
Final Product Impact
Despite challenges, the documentary was well-received at the premiere, evoking nostalgia, reflection, and emotions.