Projects
CSIR SHEQ Induction Videos
Initial Research and Planning Phase
Timeframe
- 1 month
Activities
- Conduct research on CSIR's Safety, Health, Environment, and Quality (SHEQ) requirements and objectives specific to induction.
- Schedule meetings with CSIR SHEQ team considering their busy schedules to understand their goals and expectations thoroughly.
- Define project scope, objectives, and deliverables, focusing on transforming traditional onboarding into a dynamic and engaging experience.
- Develop a detailed project plan, taking into account the logistical challenges and multiple stakeholders involved.
- Budget Allocation: R20,000
Concept Development and Scripting
Timeframe
- 1 month
Activities
- Collaborate closely with the CSIR SHEQ team to develop concepts tailored for the induction videos.
- Draft scripts for each video segment, ensuring they cover all SHEQ principles comprehensively and align with CSIR's zero harm commitment.
- Revise scripts iteratively based on feedback, accommodating the busy schedules of CSIR employees involved in the review process.
- Budget Allocation: R15,000
Pre-production
Timeframe
- 2 months
Activities
- Coordinate with CSIR SHEQ team to schedule filming sessions around their busy schedules, ensuring maximum participation and input.
- Scout locations and secure necessary permits for filming, considering time constraints and availability of venues.
- Hire crew members and procure equipment, making arrangements that accommodate the availability of CSIR employees involved.
- Budget Allocation: R30,000
Filming Sessions (Multiple Shoots)
Timeframe
- 3 months (spaced out to accommodate different schedules)
Activities
- Conduct multiple filming sessions, flexibly scheduled to accommodate the availability of CSIR employees and stakeholders.
- Implement stringent safety protocols during filming sessions to ensure compliance with SHEQ principles.
- Review footage regularly to ensure quality and alignment with project objectives, considering the time constraints of CSIR employees involved in the review process.
- Budget Allocation: R45,000
Post-production and Editing
Timeframe
- 2 months
Activities
- Edit footage to create cohesive and engaging video inductions, maintaining communication with CSIR SHEQ team members amidst their busy schedules.
- Incorporate graphics, animations, and visual elements to enhance educational effectiveness, making adjustments based on feedback from CSIR stakeholders.
- Allow for iterative review and feedback processes, accommodating the availability of CSIR employees for timely revisions.
- Budget Allocation: R40,000
Final Review and Delivery
Timeframe
- 1 month
Activities
- Conduct final review sessions with CSIR SHEQ team, working around their busy schedules to address any last-minute changes or revisions.
- Prepare final versions of the videos for delivery, ensuring alignment with CSIR's objectives and commitments.
- Provide necessary training and support to CSIR SHEQ team for the implementation of the video inductions, accommodating their availability for training sessions.
- Budget Allocation: R30,000
Total Budget: R180,000
Note: The project planning and execution have been carefully tailored to accommodate the busy schedules of CSIR employees, ensuring maximum participation and input throughout the process. Flexibility and effective communication have been key to navigating the logistical challenges and ensuring the successful delivery of the SHEQ
Exxaro Diversity Equity & Inclusion Campaign
Objective
- Enhance employee engagement and communicate tangible strides in diversity, equity, and inclusion (DE&I) as part of Exxaro Resources' Sustainable Growth and Impact (SG&I) strategy.
- Showcase individuals and teams embodying Exxaro's commitment to Gender Equity, Disability Competence, and Supplier Diversity through profiling videos.
- Position Flashing Lites Studios (FLS) as strategic partners actively contributing to the realisation of Exxaro's SG&I goals.
Scope of Work
- Produce profiling videos covering various DE&I aspects across Exxaro's business units (BUs) in Mpumalanga and Limpopo Provinces.
- Conduct interviews with employees to capture their challenges, triumphs, and experiences related to DE&I.
- Develop a creative narrative flow for the videos that resonates with the audience and aligns with Exxaro's DE&I objectives.
- Ensure consistency in look and feel across all videos to maintain a holistic brand image for Exxaro.
Approach and Implementation
- Research Exxaro's DE&I initiatives and SG&I strategy to understand the context and objectives of the campaign.
- Propose a BU-wide campaign approach, focusing on producing profiling videos as architects of a comprehensive DE&I solution.
- Collaborate closely with Exxaro stakeholders to create a cohesive look and feel for the campaign, ensuring consistency in imagery across different BUs.
- Travel to various Exxaro BUs in Mpumalanga and Limpopo Provinces to conduct interviews and filming sessions, accommodating time constraints and logistical challenges.
- Overcome lighting issues creatively during filming sessions to ensure highquality footage
- Allocate sufficient time for post-production editing, with a focus on creating emotionally compelling narratives that resonate with the audience.
Challenges
- Time constraints: Limited time for interviews and filming sessions due to busy schedules at Exxaro BUs.
- Lighting issues: Overcoming challenges related to lighting during filming sessions to ensure quality footage.
- Travel logistics: Organizing travel arrangements to various BUs in Mpumalanga and Limpopo Provinces for filming sessions.
Timeline
- Filming: Approximately 1 month, including travel to different Exxaro BUs in Mpumalanga and Limpopo Provinces.
- Post-production editing: Over 3 weeks to complete editing after filming was done.
Final Product Impact
- Deliver creatively compelling profiling videos with a fast-cut and emotional narrative flow that resonates strongly with the audience.
- Showcase the resilience of individuals with disabilities, the sense of community culture at Exxaro, and success stories of empowered black women striving for leadership positions.
- Contribute to enhancing employee engagement and communicating Exxaro's tangible strides in DE&I as part of their SG&I strategy.
By adhering to the client brief and maintaining consistency in imagery and narrative across different BUs, FLS aims to create a campaign that not only meets but exceeds Exxaro’s expectations, positioning them as strategic partners in advancing DE&I initiatives.
Exxaro Resources Integrated Report: A Visual Testament to Sustainable Coal Mining
Client Background
- Exxaro Resources seeks to curate visually impactful imagery for their Integrated Report, showcasing dedication to sustainability in coal mining.
- The objective is to transcend conventional approaches and utilize powerful imagery aligning with principles of transparency, accountability, inclusivity, and materiality within the coal mining sector.
Campaign Objective
- Develop visually striking imagery for Exxaro Resources' Integrated Report, aligning with principles of transparency, accountability, inclusivity, and materiality within coal mining.
- Develop visually striking imagery for Exxaro Resources' Integrated Report, aligning with principles of transparency, accountability, inclusivity, and materiality within coal mining.
Research, Approach, and Implementation
- Conduct extensive research on Exxaro Resources, gaining insights into coal mining practices, environmental initiatives, and community-centric endeavors.
- Collaborate closely with the client to align visual storytelling with company objectives, navigating the distinctive landscape of coal mining.
- Utilize photography to capture the essence of Exxaro's dedication to sustainable coal mining through meticulously curated visuals tailored to industry-specific challenges and opportunities.
Challenges
- Address challenges inherent to coal mining imagery creation, including environmental considerations and safety in dynamic mine conditions.
Creative Process
Conceptualization
- Collaborate closely with Exxaro Resources representatives to decipher the vision for the Integrated Report's visual component.
- Sculpt the creative process based on client direction, spotlighting key scenes and moments crucial to unveiling Exxaro's commitment to sustainable coal mining.
Image Creation
- Adapt lighting, composition, and framing to capture the grandeur, intricacies, and intimate facets within coal mining settings.
- Tailor technical nuances to address specific challenges of a coal mine environment.
Results
- Successful creation of visually striking imagery aligning with Exxaro Resources' objectives and industry-specific key principles.
- Integration of imagery into the final Integrated Report, providing a visually compelling narrative of the coal mine's operations and commitment to sustainable practices.
Lessons Learned
- In-depth industry research and understanding are imperative to align visual storytelling with the unique challenges and opportunities of the sector.
- Collaborative engagement with the client is instrumental in tailoring the creative process to highlight industry-specific aspects authentically.
Conclusion
- The Exxaro Resources Integrated Report features a visually compelling testament to the company's dedication to sustainable coal mining practices.
- FLS's adaptability, technical proficiency, and industry-specific approach resulted in visuals that not only align with key principles but also unfold a compelling and genuine visual narrative of Exxaro's operations within the coal mining industry.
This project brief outlines the collaborative efforts between FLS Creative Agency and Exxaro Resources to create a visually compelling Integrated Report, highlighting the company’s commitment to sustainable coal mining practices.
Siyanda Bakgatla Platinum Mine Integrated Report: A Visual Journey
Client Background
- Siyanda Bakgatla Platinum Mine seeks to produce an Integrated Report that authentically reflects its commitment to sustainability.
- The goal is to go beyond traditional approaches and utilize powerful imagery to convey key principles guiding the company's operations.
Campaign Objective
- Develop a visually engaging Integrated Report for Siyanda Bakgatla Platinum Mine, aligning with core principles of transparency, accountability, inclusivity, and materiality.
- Utilize photography to tell a compelling and authentic visual story of the company's commitment to sustainable practices.
Research, Approach, and Implementation
- Conduct extensive research on Siyanda Bakgatla Platinum Mine to understand sustainable practices, goals, and operational focus.
- Collaborate closely with the client to align visual storytelling with company objectives and vision for the Integrated Report.
Challenges
- Address access restrictions and safety concerns during the shooting process, requiring careful planning and coordination to ensure team safety while capturing necessary footage.
Creative Process
Conceptualization
- Collaborate closely with Siyanda Bakgatla Platinum Mine representatives to understand their vision for the Integrated Report.
- Shape the creative process based on client direction, emphasizing key scenes and moments essential to showcase.
Design and Development
- Focus on technical aspects such as lighting, composition, and lens selection during the shoot.
- Utilize natural light for authenticity and off-camera flash for impact. Employ different lenses to capture vastness, detailing, and close-ups in various mine settings.
Results
- Successfully align with Siyanda Bakgatla Platinum Mine's goals and key principles, obtaining approval for the Integrated Report.
- Showcase the mine's operations and commitment to sustainability through visually compelling imagery.
Lessons Learned
- Thorough research and collaboration are essential to align visual storytelling with company objectives.
- Clear direction from the client shapes the creative process and ensures essential aspects are showcased authentically.
Conclusion
- The Siyanda Bakgatla Platinum Mine Integrated Report serves as a visual journey authentically capturing the company's commitment to sustainability.
- FLS's meticulous approach, technical expertise, and collaborative efforts resulted in a report that aligns with core principles and tells a compelling visual story of the mine's operations.
By removing the budget aspect, the focus remains on the project’s objectives, challenges, approach, and outcomes, providing a comprehensive overview of the Siyanda Bakgatla Platinum Mine Integrated Report campaign.